Our story
Thirty years in the making.
Fish Geek was born from more than 30 years of experience in fishkeeping.
fishkeeping
The people behind the tanks
Built from the hobby up.
Behind the brand is Pleco World Limited — a licensed UK breeder specialising in plecos, Corydoras and other carefully selected freshwater species.
After decades of keeping, breeding and learning from fish, we wanted to create something that reflected the reality of the hobby: the endless research, the constant water testing, the excitement of a new spawn… and the fact that one tank is never quite enough.
“One tank is never quite enough.”
More than a hobby
Science. Obsession. Creativity. Lifestyle.
Fish Geek is for people who understand that fishkeeping is more than a hobby. It is science, obsession, creativity and a lifestyle — usually involving far too many tanks.
Whether you are a dedicated breeder, a planted-tank perfectionist or simply someone who talks to their fish, you are one of us.
